
AN INTERVIEW WITH 2024 AA HOTEL OF THE YEAR LONDON WINNER: THE DORCHESTER
“The AA Awards are more than just accolades – they are moments that spotlight excellence, inspire progress, and foster a genuine sense of community in our industry.” Hear from 2024 AA Hotel of the Year – London winner: The Dorchester, how it felt to win, and what keeps the industry relevant.
How did it feel to win the AA Hotel of the Year – London Award in 2024?
Winning the AA Hotel of the Year – London award was a moment of true delight and deep pride for all of us at The Dorchester. It felt like recognition not just of the hotel, but of the spirit — one that pulses through every guest experience and every team member’s commitment. We see ourselves as more than just a London landmark; we’re a living, breathing part of the city’s energy. To have that celebrated in such a meaningful way was incredibly special.
Why are the AA Awards so important for our industry?
The AA Awards are more than just accolades - they are moments that spotlight excellence, inspire progress, and foster a genuine sense of community in our industry. These awards remind us of all of the power of hospitality to move people - to create wonder, connection, and joy.
How have things been for you in these challenging few years for hospitality?
We have been on an amazing journey with our renovation, so rather than challenging, they have actually been exciting years of rebranding and repositioning of this legendary Hotel and this has gone hand in hand with important, positive growth.
Apart from The Dorchester, where is your favourite place to dine or stay in the UK?
There are so many, so it’s difficult to mention one in particular. I truly like to continuously discover new places, but a few I have enjoyed as of late here in London are Strakers, Dorian, The Dover, The Hero, Polini and I have many more lined up to experience.
What’s next for The Dorchester? Any future plans?
Our story is constantly evolving, and that’s part of the magic. The Dorchester is where tradition meets transformation. Soon we will be unveiling our new signature suites and next year, our private members’ venue on the rooftop of the hotel. It will be absolutely stunning! The future holds many moments of inspiration: we want to be the setting for those who make the world turn - and we’re just getting started.
Why should people attend the AA Awards this year?
It’s a chance to feel the spark that fuels our industry. The awards are a celebration of people - of teams who go above and beyond every single day to create something unforgettable. There’s a shared pulse in the room: anticipation, pride and joy. It’s a night where hospitality shines at its brightest.
Have you got a message for the winners and finalists on the night?
Huge congratulations. Your passion, creativity, and resilience are what keep our industry vibrant and relevant. Whether you’re taking home an award or standing proudly as a finalist, you’ve already made your mark - and inspired others along the way. Keep creating those golden moments of connection. That’s what it’s all about.
Reserve your seat today
To buy tickets for this year's AA Hospitality Awards visit our tickets page. We look forward to seeing you on the night.
For press enquiries
Please contact Megan Webber from the AA Media PR Team at Speed Communications: aamedia@speedcomms.com | T: 07919 403 648