Become a sponsor

Join us

  • Be part of a glamorous black-tie awards ceremony at the JW Marriott Grosvenor House on Park Lane, on Monday 25 September 2023
  • Over 20 awards including Large and Small Hotel Groups of the Year, Lifetime Achievement, Chefs’ Chef of the Year, Restaurant and Hotel of the Year for England, Scotland and Wales
  • Experience the ultimate in fine dining, created by our previous Chefs’ Chef
  • A celebrity host – Last year it was hosted by Gaby Logan. Past figures include Claudia Winkleman, Kate Silverton, Fiona Bruce and Hugh Dennis
  • Join industry-leading chefs, hoteliers and restaurateurs from across the UK
  • Extensive national and regional coverage through digital and traditional media campaigns

Join the biggest hospitality awards event of the year

Be part of a glamorous black-tie awards ceremony at the JW Marriott Grosvenor House on Park Lane, on Monday 25 September 2023

Become an AA Hospitality Awards partner

Benefit from the acquisition, retention and brand enhancement opportunities we have available (for details, see following table).



Packages available to partners are divided into supporter and sponsor categories, outlined below. Bespoke and partnership-in-kind packages also available – contact us to discuss.

Partnership Awards

Supporter - £6,000 + VAT

Sponsor - £20,000 + VAT

  Hospitality Awards supporter Awards available:
Lifetime Achievement, AA Small & Large Hotel Groups of the Year, AA Hotel of the Year: Scotland & Northern Ireland, AA Restaurant of the Year: Scotland & Wales, AA Restaurant with Rooms: England, Wales & Scotland, AA Spa Hotel of the Year and AA Food Service Award.
Pre-event benefits
Logo on related websites
and tickets
Logo on relevant media
At the event benefits
Complimentary places at awards dinner 5 10
Awards category sponsor N/A
Present award on stage, logo on award & certificate N/A
VT presentation before award announcement N/A
Awards programme advert 1/2 page Full page
Logo promotion Event AV presentation & sponsorship banners Event AV presentation, sponsorship banners & photo background
Event goody bags Literature / Merchandise / Gift Literature / Merchandise / Gift
Social media inclusion
Partnership activities
Promotion of exclusive offer to membership base
(circulation of 12,000)
Attendance at annual inspection conference to brief assessment team N/A
Advert and content page in
quarterly Quality Matters
Dedicated page on partner section of website with click through to own website N/A