Become a sponsor

Join us

  • Be part of a glamorous black-tie awards ceremony at the JW Marriott Grosvenor House on Park Lane, on Monday 23 September 2024
  • Over 20 awards including Large and Small Hotel Groups of the Year, Lifetime Achievement, Chefs’ Chef of the Year, Restaurant and Hotel of the Year for England, Scotland and Wales
  • Experience the ultimate in fine dining, created by our previous Chefs’ Chef
  • A celebrity host – Last year it was hosted by Claudia Winkleman. Past figures include Gabby Logan, Kate Silverton, Fiona Bruce and Hugh Dennis
  • Join industry-leading chefs, hoteliers and restaurateurs from across the UK
  • Extensive national and regional coverage through digital and traditional media campaigns

Join the biggest hospitality awards event of the year

Be part of a glamorous black-tie awards ceremony at the JW Marriott Grosvenor House on Park Lane, on Monday 23 September 2024

Become an AA Hospitality Awards partner

Benefit from the acquisition, retention and brand enhancement opportunities we have available (for details, see following table).



Packages available to partners are divided into supporter and sponsor categories, outlined below. Bespoke and partnership-in-kind packages also available – contact us to discuss.

Partnership Awards

Bronze - £7,000 + VAT

Silver - £12,000 + VAT                   

Gold - £20,000 +VAT    


Drink reception sponsor, after dinner bar
sponsor, award programme sponsor, Table
item sponsor (gifts, coffee, petit fours,
place card linen, goodie bag gift.)

Awards Sponsor                             
(subject to availability)

Headline award sponsor 
(subject to availability) 
Pre-event benefits
Logo AA related websites
and tickets


Logo on relevant media 


Inclusion in relevant media


At the event benefit

Complimentary places at awards dinner 2 5


Awards category sponsor N/A



Present award on stage, logo on award & certificate N/A



VT presentation before award announcement N/A



Awards programme advert 1/2 page Full page


Logo promotion Event AV presentation & sponsorship banners Event AV presentation, sponsorship banners & photo background


Event goody bags Literature / Merchandise / Gift Literature / Merchandise / Gift Literature / Merchandise / Gift
Social media inclusion

Partnership activities
Promotion of exclusive offer to membership base
(circulation of 12,000)

Attendance at annual inspection conference to brief assessment team N/A

Advert and content page in
quarterly Quality Matters


Dedicated page on partner section of website with click through to own website