Award sponsored by

About this award

About the award An award presented in recognition of a small hotel group that has a proven track record of striving to ensure the very best levels of service, food and accommodation.

Firmdale Hotels

Founded by Tim and Kit Kemp in 1981, Firmdale Hotels have cemented their position as a leading luxury hotel group. They have eleven hotels: eight in London and three in New York. Renowned and award-winning interior designers, the Kemps combine luxury accommodation with highly distinctive decorative design. As one of the very first boutique creators and operators, Firmdale's longevity in this fragmented sector is impressive. Yet it comes as no surprise based on AA inspections of their London properties, which demonstrate high levels of consistency. The concept remains as fresh as ever, defined by great design, vibrant modern art, engaging F&B and pristine maintenance levels. Outstanding hospitality and service come from a highly motivated and trained team. Management has won multiple people awards over the years including Best Employer and Employee Engagement.